WooCommerce is a very popular eCommerce plugin that allows everyone to create their online store using the most popular CMS – WordPress. While running a WooCommerce store, many online retailers face abandoned cart issue.
According to the Baymard Institute, the average eCommerce shopping cart abandonment rate is almost 70%. That means that seven out of ten customers at your store add something to their cart but then never finish their purchases.
To resolve this problem, I am sharing a fantastic plugin named Retainful, a Freemium plugin for WooCommerce stores that helps the store owners to recover abandoned sales and drive repeated purchase.
- 1 Retainful Review
- 2 Conclusion
Retainful is a freemium plugin which means you can use this plugin for free with basic features and they also have two premium plan (Pro and Business) with addons which will give you more advanced features.
ABANDONED CART RECOVERY IN WOOCOMMERCE
The Retainful Abandoned cart recovery email plugin is easy to use. It will help you to recover abandoned carts in your WooCommerce store with just a single click, and it will automatically set the emails to your customers when the customers abandon their carts in your eCommerce store. As per the survey, 7 out of 10 potential customers leave without buying in most of the cases, and by sending the emails, over 30% of sales can be recovered quickly.
Features of Retainful plugin
Free Forever Plan
- Capture Abandoned Carts
- Unlimited Cart recovery emails
- Drip / Sequential Email Reminders
- 3 pre-built email templates
- Next Order Coupons
- Analytics and Reports
- Standard Support
- Price: free forever
Pro Plan (Most Popular)
- Everything in Free +
- 3 Premium Add-ons
- + Email Collection Popup
- + Coupon for Email Collection
- + Countdown Timer with auto coupon
- Premium Email Templates
- Usage Restrictions for Next Order Coupons
- Priority Support
- Use up to 1 website
- Price: $69
- Everything in Pro +
- Access to all future Premium add-ons
- Priority Support
- Use up to 5 website
- Price: $99
To use this plugin, first, you have to install Retainful plugins. If you do not know how to install WordPress plugins then check my guide on how to install a WordPress plugin. After that go to Retainful site and signup.
After Installation, Go to to the settings of Retainful plugin under WooCommerce Tab, and you will find six options there, i.e., Abandoned/Recovered Carts, Email Templates, Next order coupon, settings, premium, and License.
In the settings tab, you will find settings for Retainful Abandoned Cart Recovery Email plugin and allow you to set various settings like.
- When to consider a cart as abandoned?
- How many days to wait before automatically deleting the cart
- Should the store administrator get a notification when a cart is recovered
- Track real-time carts.
- Compliance: Message to show when tracking real-time carts.
2 Automate Cart Recovery Emails Template Generating
Retainful Abandoned Cart Email plugin will allow you to schedule and automate cart recovery email reminders in a well-timed sequence, and it will automatically stop those emails when the cart is covered.
Once you have done the settings tab, you can jump to the Email Templates tab to set up your abandoned cart email sequence.
Most people seem to recommend sending three separate emails as part of a sequence, so it’s great that Retainful lets you set up multiple emails.
By default, it will create an email for you that fires one hour after a cart is abandoned (this is why the setting from the previous step is so helpful – because it lets you control when to start this sequence).
You can either edit that existing email or click Create New Template to create your own:
When you create a template, you can either choose from one of the pre-made email templates or create your own from scratch.
If you opt to insert a template, you’ll still be able to fully customize it using the editor, which lets you use both a visual and HTML view.
You can also use those magic tags to dynamically insert information, like a shopper’s cart details or the shopping cart recovery link.
Finally, the bottom lets you choose exactly when to send this email. Again, this is in relation to the abandoned cart definition you set in the settings.
The one thing I think could be improved here is that you’re only able to set the duration in hours or days. However, some people recommend sending abandoned cart emails faster than that, so I think it would be great to add an option for minutes as well.
3. Abandoned Cart Analytics
Once you set up your abandoned cart emails, you can go to the Abandoned / Recovered Carts tab to see how they’re doing.
With real-time cart tracking, you’ll be able to see cart details right away.
Once the cart turns to abandoned, you’ll see that, and the value, in your analytics.
And if you’re wondering, here’s how it works for shoppers…
At the proper interval, they’ll receive an abandoned cart email, along with a link to recover their cart.
If they click that link, they’ll go straight to your store with the items already added to their carts, where they can check out like normal.
If they do end up paying, you’ll see that reflected as a Recovered Cart in your analytics.
With the Pro version, you can also collect emails from anonymous shoppers when they add an item to their cart, which lets you send abandoned cart emails to anonymous guests, too.
4. Automatic Next Order Coupon Code Generating
The Retainful plugin also comes with next order coupon code generator feature which allows you to send coupon codes to your customers to get discounts on their next order. WooCommerce coupon option is the most demanded features that every WooCommerce store wants and Retainful is already giving you with their Abandoned cart feature.
First, go to Next order coupon tab available in the settings of Retainful Abandoned cart recovery email plugin. You will find the following settings there like you can see in the above image.
- Order Status: It is one of the most important of the next order coupon feature, you have to select at which stage the coupon will be generated? It includes multiple options, i.e., pending payment, processing, on hold, cancelled, refunded & failed.
- Coupon Type: It includes two option, i.e., percentage & flat.
- Coupon Value: In this section, you have to put the coupon value.
- Apply Coupon to: In the section, you have to select how anyone can apply the coupon on your site. The developer has given three options, i.e., allow anyone to apply a coupon, allow the customer to apply a coupon, but validate at checkout and allow the customer to apply coupon only after login
- Coupons creation for next & old orders: You have to select yes or no and the system will generate the unique code when you try re-sending the email notification for an order in the backend.
- Display Coupon Message After: In the section, you can select the place for your coupons like after order details, order meta, or customer details.
- Custom Coupon Message: In the section, you can create the email which will be sent to your customers with their coupon code.
Now, we have set up the WooCommerce next order coupon option and its time to send coupon code. As you can see in the above image, I have set the order status-completed for sending the coupon code to our customer. So, the coupon will be automatically sent to our customers after the order completion.
We have placed the order through our customer account on cash on delivery, and we have marked it completed using the admin account as you can see in the above image.
And also our Abandoned Cart dashboard is showing the cart as recovered too as you can see in the above image.
And our customer has received 10% coupon code for his next order with the invoice that we have sent on his email as you can see in the above image.
This plugin has worked great for our business and has allowed us to convert customers that we most likely would not have. It’s very easy to set up and the plugin provides tremendous support if needed.
Now I prefer to hear from you, What do you think about this plugin?
Alternatively, maybe you have some question about something I talked about. Let me know by leaving a quick comment below right now.
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Retainful Review – WooCommerce Abandoned Cart Recovery Emails and Next Order Coupons
According to the survey, the average eCommerce shopping cart abandonment rate is almost 70%. To resolve this problem, I am sharing a fantastic plugin named Retainful, a Freemium plugin for WooCommerce stores that helps the store owners to recover abandoned sales and drive repeated purchase.